Digital Media and its Types: How To Make The Best Use Of Them

Gone are the days when businesses have to personally reach out to every customer. Those methods of promoting a product or service are now outdated. At present, 'Content is the King.' The power that content carries with it is beyond any other promotional strategy.

Content is that tool that can help businesses to communicate with millions of customers at the same time. However, not every type of content is effective. There are different kinds of content promotional strategies but not all of them have an equal impact. Many of them are not suitable and often fail if used as a marketing strategy.

Digital Media is one such part of content creation. In this blog, we have come up with three types of Digital Media. Going through this blog will tell you the importance of these three types and how to use them for amazing results.

Types of Digital Media

1.Paid Media

Paid Media is often connected with advertising. Whenever anyone hears of Advertising, the first thing he/she thinks is that it is a part of paid media. It is one of the most conventional types of Digital Media. Under this type, businesses pay a certain sum of money to promote their products or services by various Digital means.

Paid Media helps brand ad companies to reach out to millions of customers at the same time. It lets you have direct communications with large-scale customers or audiences. It helps businesses establish a long-term relationship with customers.

The best example of paid media is the use of Google AdWords. In case you are unable to bring organic traffic to your website, you can use Google AdWords that will rank your website for a particular keyword. However, the major drawback of Paid Media is that your ad might appear in unwanted places that might not come under the notice of your target audience.

But if the strategy is applied carefully, Paid Media can be a great way to lure more customers towards the product. Many might consider Paid Media as an expense, but if used carefully, it is the best form of investment that you can do to promote your brand.

2.Earned Media

You must have come across a phrase, 'Word of Mouth.' Well, Earned Media is an outcome of this phrase when used in Digital Media. Earned Media included various techniques including Search Engine Optimization (SEO) and related methods that are meant to increase the rank of a website.

Earned Media is completely free. However, it benefits only those who can understand the methods of this media. In this case, you need not pay to advertise your products; instead, your customers spread the word of mouth for your company. In short, your audience is a promotional channel for your brand.

As the name suggests, Earned Media is that form of media that helps gain success but for that, you have to earn the confidence of your customers. You have to rank yourself above all your competitors. None of your customers should leave dissatisfied with your products or services.

Unlike Paid Ads, Earned Media is much more credible. It is the best way to bring organic traffic to your website. However, this work is quite hard and takes months to make a strong position in the market. The major drawback associated with Earned Media is that it cannot be controlled. This can lead to negative opinions of your products or services.

But if you can satisfy your customers, then their word of mouth would be sufficient enough to take you to heights. One satisfied customer will recommend your product or service to another customer. This is how your network will increase.

3.Owned Media

The most underrated form of Digital Media is Owned Media. It is a type of media that is directly controlled by your brand. You can various digital platforms to make use of Owned Media. These include Websites, Blogs, Social Media Activities, etc.

You can publish anything about your brand on these digital platforms. Everything you publish can be easily adapted and transformed as per the tastes and preferences of your target audience. If you wish to promote your brand on social media accounts, it would cost you must less amount than AdWords. Hence, it won't be wrong if we say that Owned Media is cost-effective as well.

This type of media not just helps in retaining the old customers but also helps in luring new customers towards the products and services. When your target audience interacts with the blogs published by you, it automatically gets attracted to the products and services offered by your company.

The major drawback of Owned Media is that it does not guarantee success. You might not get results equal to or more than the efforts you put in. However, if you have a good knowledge of things involved in Owned Media, you can attract more customers on daily basis.

What Have I Read So Far

Summing up the details, these were the three forms of Digital Media. All these types have their advantages and disadvantages. However, if you have read the blog carefully so far, you must have understood that their advantages take over their disadvantages.